Because the problem has now reached dimensions that can no longer be ignored: 1 million plastic bottles are released into the environment every day; around 25 million tonnes of general waste every month; and over 5 billion plastic bags every year. This happens at every latitude, meaning that plastic has now reached every corner of the planet.

Every year, millions of animals are killed by plastic—whether because they become trapped, suffer damage to their bodies, or die of starvation. Hundreds of species, including those at risk of extinction, are affected by this problem daily. We are talking about birds, fish, crustaceans, and also land animals that drink from polluted water sources. It is an entire ecosystem in danger. And if we are truly so blind as not to see the threat… let’s talk about the fish, shellfish, and crustaceans that end up on our tables.

Unlike many ideologists and demagogues, we are aware that plastic is now an integral part of our entire society: there is no home, office, or production process in which plastic has not taken on a primary role. Just look, for example, at how much plastic there is in your car. Therefore, we know that for both practical and economic reasons, plastic is currently irreplaceable. Of course, the entire disposal cycle needs to be improved, and waste can certainly be avoided.

But there is another truth: if it is true that almost everything is now made of plastic, it is equally true that almost everything can now be made from recycled plastic. It therefore becomes a matter of choice and environmental education—of what kind of world we want to leave to our children.

As mentioned in the previous FAQ, plastic cannot be eliminated from our lives. And I add: the problem has now reached such proportions that it can only be solved with everyone’s cooperation. This is the excuse most people use; it’s the shield behind which all those who don’t do their part hide, claiming it wouldn’t make any difference.

We have decided to act differently: we have chosen to do our part and to educate as many people as possible to follow the path of personal commitment. Because we are convinced that only the personal commitment of many, only the awakening of a large number of consciences, can trigger a process that will reverse the fate of our planet. That’s why we hope to convince more and more manufacturers to invest in producing our recycled plastic products; more and more professionals to use our items in their projects; and more and more clients to enhance their spaces with ReBlinds, while at the same time doing their part to protect our wonderful Earth.